product description

Experience the cinematic excellence of Samsung's most advanced 4K processor and glare-free screen technology with the S95F 77" 4K HDR Smart OLED TV. The S95F features Samsung Vision AI to analyze and upscale all aspects of content to your liking, along with self-illuminating OLED pixels to produce crisp 4K imagery, and rich HDR Pro contrast.

NQ4 AI Gen3 Processor with 4K Upscaling Pro

Powered by 128 neural networks, Samsung's most powerful 4K processor leverages AI to deliver a mind-blowing 4K TV experience. No matter what you enjoy watching, movies, shows, and sports all get upscaled to 4K, even if the source content isn't high resolution, thanks to 4K AI Upscaling technology. Plus, get sound optimized to the content you're watching for a truly immersive viewing experience.

Glare Free

Samsung's most advanced anti-glare technology virtually eliminates reflections. Now you can watch your team's day games without having to worry about the sun streaming through your windows. Like scary movies? Get swept up in the drama without constantly seeing the reflection of that one light you keep on.

OLED HDR Pro

Experience new levels of drama in the breathtaking lights of a city skyline against the dark night sky; or the deep shadows of a skyscraper on the brightest day. Every pixel works together to provide bold, dazzling brights and impressively deep darks for dramatic contrast that reveals vibrant color and vivid detail in each scene. In HDR10+ content, each scene is dynamically tone mapped for optimal contrast powered by The NQ4 AI Gen3 processor.

Motion Xcelerator 165 Hz

Play your favorite video games and enjoy sports with exceptional motion clarity with minimal lag or blur. You'll get consistently crisp visuals and ultra-smooth performance at top speeds, so your picture stays seamless throughout all the non-stop action. With dynamic refresh technology, it supports VRR games up to 4K at 165 Hz.

Auto HDR Remastering

Get the bold, dramatic picture of High Dynamic Range (HDR) even when watching Standard Dynamic Range (SDR) content. Auto HDR Remastering intelligently transforms SDR content to HDR-like quality with brighter highlights, more vibrant colors, and clearer details for dazzling picture using deep learning algorithms.

Object Tracking Sound+ and Dolby Atmos

Feel like you're in the middle of the action. Audio moves in sync with the objects on screen and comes from every corner of the TV. Leveraging a built-in 70-watt, 4.2.2-channel sound system, with Dolby Atmos and dedicated top-channel speakers, the sound envelops you to create a room-filling, multidimensional soundscape.

Active Voice Amplifier Pro and Adaptive Sound Pro

Catch every word and enjoy vivid, balanced audio in your content. Samsung's AI processor identifies different sounds, like dialogue, background music, or ambient noise, and optimizes them based on your room acoustics and the type of content you’re watching. Watch your shows and movies with AI-powered dynamic sound and crystal-clear dialogue.

Endless Free Content and One UI Tizen OS

Watch 2700+ free channels, including over 400 premium Samsung TV Plus channels and free streaming apps on a user-friendly smart TV platform that you can personalize. Stay updated with live national and local news, sports, movies, music, kids' shows, K-content, and reality TV—all for free. Plus, play your games, follow recipes or binge-watch shows from your favorite streaming services with just a few clicks. Get 7 years of automatic OS updates so your TV stays up to date.

Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile, or other device may be necessary to create/log into Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV are available. Automatic OS updates based on model year; requires internet connection.

AI Customization Mode

The AI processor automatically detects the type of content you're watching and intelligently optimizes the picture, so it's tailored perfectly to your tastes. Whether you like bold dynamic color in sports, or a moodier picture for movies, simply select your preferences during setup, then sit back and enjoy your favorite content just the way you like it.

Additional Features

VRR and FreeSync Premium Pro

Color Booster Pro

Q-Symphony Pro

Access to Samsung Art Store

Bixby and Alexa built-in, works with Google Assistant

Works with Apple AirPlay and Google Cast