Cognitive Processor XR

Revolutionary TV processing technology that understands how humans see and hear delivering intense contrast and natural colors. Thousands of individual on-screen elements are processed and remastered in the blink of an eye, bringing astounding realism to your content

Full Array LED & XR Contrast Booster 5

By precisely controlling brightness in sections of the screen independently, Full Array LED brings out real-life depth and detail with deep blacks and breathtaking contrast

XR TRILUMINOS PRO Color

Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful to the human eye.

Google TV

Seamlessly browse 700,000+ movies and TV episodes from across your favorite streaming services, all in one place. Watch content from Netflix, Amazon Prime Video, Disney+, Paramount+, YouTube, Apple TV app, Peacock, HBO Max and many more. Searching is easy- just ask Google.

XR 4K Upscaling

Enjoy all your HD content in close to 4K resolution and bring back lost texture and detail with intelligent TV processing

XR Motion Clarity

Intelligent motion processing for fast-moving, blur-free sports and action-packed movies. The Cognitive Processor XR™ with XR Motion Clarity™ cross-analyzes and precisely controls the action in every scene to ensure pictures quality stays smooth, bright, and clear

Smart TV that plays well with others

With Google Assistant built-in, use your voice to control TV and smart devices. Works with Amazon Alexa enabled devices to control your TV. Stream content from your Apple devices using Airplay 2, to configure, customize and control your smart home using HomeKit.

BRAVIA CORE™ exclusive content service

Bring the cinematic experience home. Enjoy streaming high-quality movies included with BRAVIA CORE™, exclusively on select Sony TVs

Acoustic Multi-Audio

Two sound positioning tweeters on the sides of the TV elevates the soundstage enabling sound to follow the action for a truly immersive experience

Perfect for PlayStation 5

Get the most out of your gaming with BRAVIA XR TVs featuring exclusive features for the PS5 console along with 4K/120fps as specified in HDMI 2.1 and input lag as low as 8.5ms.*

* Input lag time measured via 4K/120fps game HDMI input, may differ by real-time usage environment or specific conditions. Game title supporting 4K/120fps required.